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CARAMA is a digital platform designed to connect car owners (B2C) to garage owners (B2B) for any car maintenance.


Within CARAMA, car owners can easily find, compare and book a service with a garage that meets their needs.


The goal for this particular project was to identify critical issues that were causing a sharp drop-off from the B2B homepage and, at the same time, find a solution to increase the sign-up conversion, and increase the awareness around CARAMA benefits.


Working in a cross-functional team, I led every phase of the project, from data analyses, discovery (problem definition) and ideation process to the creation of wireframes, prototypes and delivery of final designs.