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Hello, very nice to meet you!

My name’s Agata and I am based in London and working as Senior Product Designer at Shell.

I have 7+ years of UX expertise, backed by 7 years in Visual Design. I led and helped to shape digital products for industry leaders like Shell, IBM, BP, DWP Gov UK, and The AA.

Over the past years, I led myself to immerse in a human-centred process, in order to understand the needs and habits of users.

For me, to be a designer it is not only about designing interfaces that are easy to use and understand but, also, about communicating in a simple and human way.

A little bit about my journey

I was born and raised in São Paulo, Brazil. However, 10 years ago I made the life-changing decision to leave my home country in pursuit of new opportunities and experiences abroad.

Today, I have lived in 4 different countries — Brasil, Ireland, Scotland and England. Because of that, I believe that my intercultural experience has helped me to quickly adapt to unfamiliar or unusual situations. I became more flexible,  independent and open to new and difficult challenges.

Living abroad has been an extraordinary experience. The opportunity to learn and to develop as a professional and as a person, sharing my beliefs and passions through interacting with people from all over the world, is the most rewarding of all.

In addition, I believe my experience embrancing all cultures has enhanced my ability to understand users in different contexts and perspectives — political, economical, and cultural. And, at the same time, increasing my empathy for people when trying to understand their struggles and problems.

Fun Fact

Despite being born in Brazil, my heritage is a vibrant blend of Japanese, Italian, and Spanish ancestry. 

In my free time, if not travelling, I like to cycle around London, play board games (Azul, Munchkin, Unstable Unicorns), and sometimes binge-watch Netflix. 

Moreover, one of my favourites things to do is hiking around places where I have never been before. :)

Helping people getting started in Design

Being part of the creative world, I have realised how important it is to stay in touch with the design comunity and to keep up to date.

More than 10 years ago I created a design blog — Des1gnON, which was honoured “Best Art and Culture Blog” by TopBlog2011, Top of Mind 2011, TopBlog2012 and TopBlog2014— where I could share my knowledge and help aspiring other creatives designers.

It is a blog written by designers and for designers, where we share concepts, knowledge, resources, tips, inspiration and trends.

Recently, I have started content creation on Instagram where I share knowledge and insights about UX and Career abroad for designers.

Instagram UX Content Creation (in Portuguese)
Des1gnON Design Blog
Feel free to
agatayamashiro@gmail.com

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